Is Data-Driven Marketing Really The Best Strategy?

Is Data-Driven Marketing Really The Best Strategy?

Have traditional marketing practices been forgotten? How is data getting in the way for startups? Does research trump creative brilliance?

I discuss these questions with Robert Strohfeldt, a marketing and advertising industry veteran. Robert has seen many things change during his marketing career, but not necessarily for the better. Robert has worked in strategy and management with McCann Erickson, Clemenger and Saatchi, before launching Bond Strohfeldt in 1990, servicing clients like Samsung and Disney.

Robert continually sees new and old businesses making the wrong decisions, and wants you to listen to his advice ahead of your next one.

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