Brand Affinity: Make People Fall In Love With Your Brand
Globally, 90% of startups fail. Inability to reach your audience can lead to the early failure of a startup. The approach of “if you build
Globally, 90% of startups fail. Inability to reach your audience can lead to the early failure of a startup. The approach of “if you build
The tired old business cliche suggests “we must be first to market”. While this has its benefits, it isn’t always the most important factor. Not
Jeff Bezos was an investment banker who in 1994 walked into his boss’ office in New York City and said: “You know, I’m going to go
A lot of people associate success with having freedom over their calendars. The way to start that is by breaking away from your 9-5 job,
The difference between good salespeople and great salespeople is the language they use and when they use it. But before we dive into the phrases
The benefits of having a personal brand are so strong that I’d recommend every entrepreneur set aside time each week to build theirs. People are
It’s often we don’t always know our greatest gifts, and just where these assets can get us. We focus so heavily on training ourselves to
A lot of your startup’s success hinges on your ability to sell. It’s a truth that many entrepreneurs take a while to acknowledge because mastering
As humans, we’re far from perfect. Many of us are intimidated by those imperfections that hold us back and we give way to them. Others
Competition for attention and funding from VCs is tougher than ever. With more startups launching (and over 90% of them failing in the first 18
I can remember when I was starting my tech consulting business, Station Five. For the first three years I repeatedly received advice that I thought
Working from home has been a controversial and divisive topic in the last few years, particularly in the context of productivity. For every person that
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