Is corporate language always the best way to attract clients? How can we identify our target audience first? Why do so many companies get giveaways wrong?
Luke Buesnel is the owner and content director of Story League, and is on a mission to rescue brands from their traditional and boring corporate talk.
Luke is passionate about memorable business storytelling, and has many insights he wants entrepreneurs to hear.
Luke was previously a journalist and broadcaster with the ABC, Ninemsn, and the Age, and also worked as an adviser to an Australian senator.