Why do you critically need to find a “why” for your startup? Why are large companies now marketing to businesses as if they’re consumers? How can you use storytelling to squash your competition?
Traditionally, creativity and storytelling has been seen as a luxury afforded to B2C brands, but B2B marketers are now realising the insurmountable benefits of adopting this strategy.
Steve Hemsley is a UK based marketing expert who writes regularly for Marketing Week; keeping his eye on the ever-changing marketing industry to discover what’s yielding the best results, and why.
In this podcast, Steve summarises a fresh but tested B2B marketing approach he’s certain you’ll see results from.