Tell Stories to Win Funding and Customers

Why are stories vital for securing funding? Why is your story critical for more business? Where do so many founders get it wrong?


Neil Bearden is a world-renowned preacher of the power of story. A professor at the INSEAD business school, Neil has valuable advice for founders ahead of a VC pitch, or for simply finding more customers.


Neil has been an active angel investor since 2008, having made over 20 investments. He’s a Mentor at the INSEAD Alumni Venture Fund, and is working with several startup accelerators in Singapore. Neil has helped those companies go to Series C, and has been through multiple exits.


In this conversation, Neil has some advice he’s desperate for you (and the naysayers of storytelling) to hear.

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