Should You Hire on Qualifications or Character with Jim Penman aka "Jim's Mowing"

Should You Hire on Qualifications or Character with Jim Penman aka “Jim’s Mowing”

There are three big questions I hear from entrepreneurs. Should I hire on qualifications or character? Should I work with family? Is being a franchisee a profitable model?

I discuss all of these questions with Jim Penman, whose business turns over $400 million per year. Having started his mowing franchise in 1989, he has now dominated almost 50 different service industries with this same model.

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