Mastering Persuasion Will Give You the Competitive Edge

Why is persuasion so important in today’s ideas age? Why does every entrepreneur need to master these skills? Why is storytelling so critical to a founder’s success?

Carmine Gallo, endorsed by the legendary Tony Robbins, is a three-time Wall Street Journal bestselling author. He has built a reputation for transforming leaders into powerful storytellers and communicators at brands like Walmart, Amazon Web Services, Apple, Berkshire Hathaway Home Services, Chevron, Coca-Cola, Google, Intel, and LinkedIn.

Carmine is also a Harvard instructor, and insists persuasion is a vital tool every entrepreneur MUST possess. Carmine talks us through strategies invented by Aristotle, and gives us some insights into what makes amazing persuaders like Steve Jobs memorable.

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