Why is persuasion so important in today’s ideas age? Why does every entrepreneur need to master these skills? Why is storytelling so critical to a founder’s success?
Carmine Gallo, endorsed by the legendary Tony Robbins, is a three-time Wall Street Journal bestselling author. He has built a reputation for transforming leaders into powerful storytellers and communicators at brands like Walmart, Amazon Web Services, Apple, Berkshire Hathaway Home Services, Chevron, Coca-Cola, Google, Intel, and LinkedIn.
Carmine is also a Harvard instructor, and insists persuasion is a vital tool every entrepreneur MUST possess. Carmine talks us through strategies invented by Aristotle, and gives us some insights into what makes amazing persuaders like Steve Jobs memorable.