Mastering Brand Storytelling For Startup Success
Why is storytelling so important for connecting to customers? Why do we avoid telling the best parts of our journey? What’s your brand’s Origin story, and why is it so important?
Mark Jones is the co-founder of Filtered Media, a company providing marketing and PR with a dedication to brand storytelling.
In this podcast, Mark and I go through the critical storytelling components of a brand and discuss how business owners can adopt such a strategy.