Loonshots: How To Efficiently Nurture Then Execute a Groundbreaking Business Idea

How can you innovate faster and better? What are the small changes you can make inside teams and companies, that will change things for the better? Why is culture overvalued for this?

Safi Bahcall is the author of “Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries.”

Safi, a physicist and entrepreneur, reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.

In this podcast, Safi explains why good teams can kill bad ideas, and details the two phases of executing a great idea: the solider phase and the artist (aka loonshot) phase.

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