How Your Own Story Makes Your Competition Irrelevant

Why is the story of how you started so important? How can you discover who you are to forget the competition? Why is affinity instead of awareness more important for your startup?

Brands like Adidas, Linkedin and EA Sports turn to Bernadette Jiwa when they need a powerful dose of marketing and storytelling to cut through.
Bernadette believes people don’t buy what we do, they buy how we make them feel, and the story we give them to tell.

Bernadette is the author of eight #1 Amazon Bestsellers, is a TED talker, and was recently named by Smart Company as a Top Business Thinker.

In this podcast, Bernadette brings clarity to how to carve out your own space with your startup, and enjoy the success this brings.

Connect with Lambros Photios of Station Five on LinkedIn and Twitter.

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