How to Pair your Business and Marketing Plans to Prevent Failure

What’s the first thing you need to ask yourself before starting a business? Where do founders go wrong with their business plans? Where does the customer journey really start?

Valentina Borbone is the CEO of Banter Group, a marketing agency that works with companies like McGrath Real Estate, to provide marketing solutions minus the fluff and bravado.

Valentina is a straight-shooter who wants founders to harness this critical information ahead of a venture.

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How mastering objective reality will give your business the edge

How people perceive your business is everything.

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Rory Sutherland