How To Launch Your Side Hustle Whilst Being Risk-Averse

How can you launch your side hustle without running a huge risk? What’s the best way to discover what your side hustle should be? What are some PR tips for ultimate traction?

After winning Miss Philippines Australia in 2009 and studying insurance law, Aprille still wasn’t that passionate about being a lawyer.

She was on holidays and noticed her apprehension about snorkeling; fearing her phone would get wet and destroyed.

To solve the problem Aprille created Seaquatix — a waterproof and airtight container that can house your phone or wallet — and her side hustle was born!

In this podcast, Aprille talks about how she has sold thousands of devices, and how she leveraged her experience in PR (where she now works by day) to spread the word about her evolutionary product.

Connect with Lambros Photios of Station Five on LinkedIn and Twitter.

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