How this Startup Disrupted Banks and the Home Loan Industry

How this Startup Disrupted Banks and the Home Loan Industry

How do you disrupt a market that people associate with banks? How important is your leadership team? How do you market for disruption?

Michael Starkey and his Co-Founder were NAB bankers before they took the plunge to enter the home loan market and offer more to customers. They started their company, Athena, after raising more than $45 million. In this discussion, Michael has some great advice around how he built the company.

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