How Challenging Expectations Led This Startup to $100 million in Turnover

How Challenging Expectations Led This Startup to $100 million in Turnover

What’s the value in challenging expectation with your startup? Why market on platforms other brands are fleeing? Why is NOT raising capital better for ultimate business growth and control?

I unpack these questions with HiSmile founders Nik Mirkovic and Alex Tomic, whose company has made nearly $150 million after starting the business with just $20,000 between them.

The pair have found their places on the Australian Financial Review’s Young Rich List by challenging traditional marketing approaches, and taking a meticulous approach to goal setting.

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