Focus on Marketing to Humans and Forget Companies or Businesses
Why should we focus on B2H (human), and not B2B or B2C? Why should we NOT try to be everything to everyone? Should we move towards generation Z to future-proof our startups?
Tony Eades is a brand futurist, and CEO of Salted Stone APAC, and has worked with iconic brands like Qantas, Unilever, IBM, SGIO, Maggie Beer, Kidsafe, Australian College of Nursing, and Energy Australia.
In this podcast, Tony takes us through the key to succeeding with your marketing by finding your “why”, and ensuring your business is moving to capture the hearts of minds of future customers.