How can smaller brands take on the behemoths and win? What are the four critical steps required to do so? What’s the most effective market research?
After departing Schweppes as the General Manager of Marketing, Troy McKinna left to start Calm & Stormy; a beverage company selling mineral water in sustainable, recycled aluminium cans. This is something the bigger companies weren’t yet doing; and the perfect example of how Troy knows startups can succeed.
Troy is also the cofounder of Agents of Spring, where he helps brands with their development and growth strategy. Troy gives many other valuable insights into how you can compete against the bigger companies, and insists there’s never been a better time for startup success.