Exploit The Vulnerabilities of Big Brands To Succeed

How can smaller brands take on the behemoths and win? What are the four critical steps required to do so? What’s the most effective market research?


After departing Schweppes as the General Manager of Marketing, Troy McKinna left to start Calm & Stormy; a beverage company selling mineral water in sustainable, recycled aluminium cans. This is something the bigger companies weren’t yet doing; and the perfect example of how Troy knows startups can succeed.


Troy is also the cofounder of Agents of Spring, where he helps brands with their development and growth strategy. Troy gives many other valuable insights into how you can compete against the bigger companies, and insists there’s never been a better time for startup success.

Share This Podcast

Share this podcast with someone to help them on their entrepreneurial journey.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Share on email
Email

How mastering objective reality will give your business the edge

How people perceive your business is everything.

Watch the exclusive video interview with Rory Sutherland delivered directly to your inbox!

Rory Sutherland