Customers Are Buying Differently — Here’s How to Market to Them

How are people now buying? How can we market to them accordingly? What is “Duct tape” marketing, and how can we reach customers before their buying journey starts?

John Jantsch of Duct Tape Marketing is a world-renown marketer with valuable advice for entrepreneurs.

In this podcast, John takes us through what the best methods for engaging customers today. Touching on the truth about TikTok and voice search, John has 30 years of experience as an entrepreneur, with fool-proof advice around ensuring your startup survives.

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How mastering objective reality will give your business the edge

How people perceive your business is everything.

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