Crisis-Proof Your Brand Before it’s Too Late

A crisis has the potential to destroy your brand, so how can you implement safeguards to protect it? Where do brands get it wrong when a crisis arises, and what can you learn from their mistakes?


Demetri Hughes is the founder of 1 UP communications, and has been awarded with Certified Practising Marketer of the Year in 2016 and 2018 for the state of Queensland. Demetri is also the former Queensland President for the Australian Marketing Institute.


Demetri specialises in crisis-proofing brands BEFORE they are faced with a nightmare scenario. Demetri has lots of advice for startup founders he’s keen for you to hear; including what a brand really is, and the critical dimensions you need behind yours.

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