What will McDonald’s do about consumer privacy in the wake of their 300 million dollar investment into big data? What about motorists at the drive thru who don’t want their number plates recorded? How will this change our fast food experience?
I speak to Tim Garnsey about the questions and challenges that lie ahead for McDonalds. Tim is the Co-Founder and Director of Certitude Id, after previously working in machine learning and data roles at Atlassian, Spaceship and Airtasker.