Brand Affinity: Make People Fall In Love With Your Brand
Globally, 90% of startups fail. Inability to reach your audience can lead to the early failure of a startup. The approach of “if you build it they will come” is false. Getting the marketing right is one of the biggest challenges a founder faces, with the possibilities for trial and error endless. Whilst nothing in […]
Stop Being First To Market: The Ultimate Strategy For Leverage
The tired old business cliche suggests “we must be first to market”. While this has its benefits, it isn’t always the most important factor. Not being first to market offers the benefit of leverage, which is a constraint those with the well known first mover’s advantage don’t have. It is the benefit of hindsight. Being […]
Lessons from Jeff Bezos: The Art Of The Successful Fail
Jeff Bezos was an investment banker who in 1994 walked into his boss’ office in New York City and said: “You know, I’m going to go do this crazy thing and I’m going to start this company selling books online.”It seemed like a ridiculous idea back in 1994, but Jeff had been observing internet businesses for […]
How To Start Your Side Hustle To Achieve Ultimate Freedom
A lot of people associate success with having freedom over their calendars. The way to start that is by breaking away from your 9-5 job, which is surprisingly a lot easier than it sounds. This blog is all about HOW to do that successfully. The first focus needs to be claiming time for yourself. I […]
The Right Words to Say: Increasing Sales with the Power of Language
The difference between good salespeople and great salespeople is the language they use and when they use it. But before we dive into the phrases successful sale people utilise, it’s important to know why they use them at all. The simple answer is that the sales profession ultimately comes down to building strong relationships predicated […]
Personal Brand: The Asset You Have Forever
The benefits of having a personal brand are so strong that I’d recommend every entrepreneur set aside time each week to build theirs. People are more likely to buy your products or hire you for your services if they know who you are. Moreover, conversing with people can become the catalyst for launching products; you […]
Empathy: Are You Using Your Biggest Startup Weapon Properly?
It’s often we don’t always know our greatest gifts, and just where these assets can get us. We focus so heavily on training ourselves to be a specific person, without recognising that it’s often important to focus on amplifying your own personality first. And one of those gifts is empathy. Empathy is simply the ability […]
Avoiding The Most Common Mistake Made By Sales Reps at Meetings
A lot of your startup’s success hinges on your ability to sell. It’s a truth that many entrepreneurs take a while to acknowledge because mastering the skill is a daunting task. Human nature makes us dislike selling at first, because we’re taught to hate salespeople and disregard everything they’re selling. But selling, in actual fact, […]
Overcoming The Biggest Flaw In The Human Condition That Holds Us Back
As humans, we’re far from perfect. Many of us are intimidated by those imperfections that hold us back and we give way to them. Others fight them until they become less imperfect. This blog is about revealing the biggest one we ALL face and doing our best to eradicate it. Any ideas what it might […]
6 Attributes VCs Are Looking For To Secure Funding
Competition for attention and funding from VCs is tougher than ever. With more startups launching (and over 90% of them failing in the first 18 months), VC’s must be diligent when investing. This blog post is intended to provide you with insight to what VCs are looking for so you can maximise your chances of […]
The Biggest And Most Common Mistake You Can Make in Your Startup
I can remember when I was starting my tech consulting business, Station Five. For the first three years I repeatedly received advice that I thought was golden: “No matter what the client says they want, say yes, and figure it out later.” 80 to 85 percent of entrepreneurs told me to do this. On the […]
Productivity Gains with Work From Home
Working from home has been a controversial and divisive topic in the last few years, particularly in the context of productivity. For every person that thinks it’ll work, there’s another manager who swears their team will have a doctorate in Netflix by the end of the first month. But with a global pandemic induced lockdown […]