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Blog

Are Business Cards Dead?

Do you take business cards to meetings? You might want to rethink that strategy following this post. I recently had the pleasure of speaking to Judith Humphrey on my podcast. Judith is the founder of the Humphrey group — a premier leadership communications firm working with Hewlett Packard, IBM, Microsoft, Bank of America and Deloitte. […]

Marketing Towards Your Startup’s ‘Low-Hanging Fruit’

What sort of customer do you want to identify with first? I had the pleasure of speaking with Tony Eades on my podcast recently. Tony is the CEO of Salted Stone APAC, and a brand futurist who has worked with iconic brands like Qantas, Unilever, IBM, SGIO, Maggie Beer, Kidsafe, Australian College of Nursing, and […]

Professor: This is How to Recover Properly and Avoid Burnout

Too many entrepreneurs feel they always need to be “on.” Whilst this can sometimes help us get ahead, it can also lead to burnout and ineffective bouts of work. So how can we recover properly, and prevent burnout before it arrives? I recently had the pleasure of speaking to Dr Jamie Gruman on my podcast. […]

Making Your Marketing Standout

How many times have you seen somebody start a company, and their branding look the same as all the others in their industry? It happens way too often, and the challenge entrepreneurs face is being different and having a louder voice in their industry. I had the pleasure of speaking with Tony Eades on my […]

Language is Everything: How to Succeed in Sales and Referrals

The language used when speaking is critical to a favourable outcome. There’s no point attempting to sell your product, or ask for a referral, if you aren’t getting this right. You’ve probably been there before; somebody has pitched to you and you sense something isn’t right — their language isn’t strong and they don’t seem […]

Is Your Boss Stifling Your Career?

It always amazes me when I hear how many people are unhappy at work. I had the pleasure of speaking to Michael Brenner on my podcast recently, a marketer recognised as a top business speaker by The Huffington Post, and a leading CMO Influencer by Forbes. Michael is the CEO of Marketing Insider Group, working […]

Getting B2B Marketing Right With the Power of Storytelling

What’s the best example you know of a B2B organisation telling a great story as part of their marketing? Think about it… You most likely can’t. Neither can Michael Brenner, recognised as a top business speaker by The Huffington Post, and a leading CMO Influencer by Forbes. Michael is the CEO of Marketing Insider Group, […]

How To Do Content Marketing Right

Many brands put a lot of time and effort into their content marketing. But sadly, too many take an ineffective approach. First of all, stop talking about your product… Wait, this makes no sense, right? You’re putting so much of your time into this startup, why not tell everyone about it? As you’ll see, it’s […]

Being Unskilled at Persuasion is Holding You Back

Be honest, have you put an active effort into your persuasion skills lately? According to many VCs in the USA, and persuasion expert Carmine Gallo; it’s THE critical skill to have in today’s ideas age. If you can’t persuade anyone effectively, how can you expect to be a good leader? I recently had the pleasure […]

Struggling Through Entrepreneurship? Here’s Why It’s a Blessing

No one wants to struggle, right? We want it all as quickly as possible, don’t we? Immediate traction, massive profits, then revel in the fortune — right? Well, if only it were that simple. And as you’re about to learn, it’s probably for the better that we appreciate the struggle. I recently had the pleasure […]

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