Are Business Cards Dead?

Do you take business cards to meetings?

You might want to rethink that strategy following this post.

I recently had the pleasure of speaking to Judith Humphrey on my podcast.

Judith is the founder of the Humphrey group — a premier leadership communications firm working with Hewlett Packard, IBM, Microsoft, Bank of America and Deloitte.

Judith specialises in helping companies like these become emotionally intelligent leaders, which includes assisting them with their language when it comes to sales and referrals.

Personally, I don’t take business cards to meetings.

I know I’m going to receive a business card from those I’m meeting with. This gives me an excuse to email them afterwards so I can pass on my contact details. Then, it’s not unexpected when they receive an email from me!

Judith Humphrey is of the same opinion:

“The business card exchange can be damaging to the interpersonal relationship because it kind of puts you out there on a card. (But) I think it’s important if you expect to follow up with the other person and you don’t have their address or email, to ask for a card, because it shows you’re taking responsibility for building the relationship. But I don’t think it’s necessarily a good idea to give out your card because it’s presuming that they’re going to do something with it. It should be your role to build the relationships and to follow up with that conversation.”

Don’t take business cards to meetings

So don’t hand out your business card, but ensure they give you theirs so you can email them.

This shows you’re actively putting an effort into progressing the relationship, rather than delegating it to the simple trade of business cards.

What are your thoughts on business cards?


For my full interview with Judith Humphrey, have a listen via this link.

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